Maheen Sohail

Hello, I'm MSMaheen, I've spent the last 6.1 years building AI products, and have taught 485 designers to do the same through . I'm based in photo, and currently at .

Latest work

Instagram Stories

Instagram Stories is my current team. I am pod lead for AI-powered creation across PM and design: helping ship ambitious tools that stay grounded in friends and authenticity, running the roadmap with partners, and shaping where AI belongs in the experience. At global scale, that means balancing bold innovation with quality, trust, and safety.

AI Studio & Embodied AIs

At Meta's Super Intelligence Labs, I owned the zero-to-one design for AI Studio. I took a vague idea and turned it into a core product surface used by millions every day. Leading this work required full-stack ownership: from building the early-stage prototypes to pitching 'North Star' visions directly to Mark Zuckerberg. I navigated the constant flux of evolving models to ship experiences that balanced aggressive innovation with the high-stakes rigor of AI safety and trust.

AI Research

As one of Meta's first AI-focused product designers, I helped lay the groundwork for how design works with FAIR—Meta's fundamental AI research lab—from early visions and securing funding, to partnering with scientists on demos and models, to finding paths for work to graduate into real product. The aim was to keep what we built rooted in problems people actually have, not technology for its own sake.

Social VR

Social VR

360 Media

360 Media

FIFA

FIFA

Studio

Architecting the Next Generation of AI Leaders

I built Become an AI Product Designer, a five-week intensive for practitioners moving from static UI to agentic, model-driven systems. I've trained 500+ designers globally—from startups to teams at Google, Coinbase, and Atlassian—featuring guest sessions from industry leaders at Anthropic, OpenAI, and Replit.

Alongside live cohorts, I develop custom workshops and AI-native curricula for large organizations looking to transition their product culture.

Design AI Products is also home to self-paced tracks, team trainings, and programs shaped to each org's stack and stage.

What Designers Learn

  • Frontier Model Intuition: Deconstructing LLM mechanics to move beyond "Chat UI" and discover net-new interaction patterns.
  • Vibe Coding & Prototyping: Mastering Claude Code and Cursor to steer model behavior through code.
  • Non-deterministic Patterns: Architecting steering loops and building trust in unpredictable, generative systems.
  • AI Strategy & Leadership: Positioning for "AI-native" roles and leading high-ambiguity, zero-to-one product visions.
  • Ethics & Guardrails: Translating regulations into functional product safety and interpretability.

Side Projects

Unprompted AI Podcast

An experimental podcast exploring spontaneous, unscripted conversations with AI companions to redefine human-technology connection.

2025

Rangeen Pakistan

Training AI models for diverse cultural representation by colorizing and upscaling historical South Asian photos and videos.

2020

Ethical Design Thinking

A workshop framework and toolkit for integrating ethical decision-making into the modern product design lifecycle.

2017

Defining the next era of AI interaction.

LinkedInmaheensohail.com